About Us

EasyMix Concrete’s History

Andrew Collins and James Holding, started EasyMix Concrete Holdings Ltd 3 years ago, after seeing a delivery of concrete by a now competitor. The business is based on a popular and successful system of concrete delivery used extensively in the USA. As already described, EasyMix Concrete provides ‘concrete on tap’, via mobile batching plants using computer controlled volumetric mixing systems. The two key advantages of the system over drum-mixer deliveries are, firstly, the customer ‘only pays for what they use’ and secondly the mix type and slump can be changed on site.

EasyMix Concrete has developed a very effective and profitable concrete delivery model. The main business (80%) comes from within a radius of 10 miles in a built up area. Their growth and profitability over a relatively short period of time not only proves that the demand for the product and service is great, but that they have the systems and processes in place to successfully fulfil the requirement.

In just a very short time EasyMix Concrete has built up a strong and growing list of customers. Here is a brief introduction to Andrew and James…

Andrew Collins – Managing Director

Andrew Collins - MD, and Building expert for over 20 years!

Responsible For:

• Ensuring EasyMix Concrete gets the best products, at the best prices from the best suppliers.
• Ensuring EasyMix Concrete is innovative and leads the market place with product and service.
• Developing and improving the EasyMix Concrete network of national builders merchants agreements.
• Training Franchisees.

Background:

• Joint founder of EasyMix Concrete.
• Is a professional builder with 20 years experience, working on some prestigious developments in the Hertfordshire and surrounding South East areas.
• A master joiner, noted for his skill in producing wooden stairways in commercial buildings and private homes.

James Holding – Director

James Holding – Director, experienced businessman and Franchisor

Responsible For:

• Ensuring EasyMix Concrete has the best business processes and systems.
• Improving the company's high Customer Service Standards through its working practices.
• Ensuring all legal aspects of the industry are met and kept up to date.
• Sales and marketing systems for EasyMix Concrete.

Background:

• Joint founder of EasyMix Concrete.
• Has been involved in Franchising since 1974, both in the UK and France setting up 64 franchised photographic outlets.
• Was a senior consultant at McKinsey & Company (management consultants), and later a main board director of Bovis Holdings (Bovis Homes)
• Successful investment property developer

Franchise Development Team
Their role in the team is to help you…

• Succeed! Their primary role is to contribute to the success of all our franchisees. They’ll be working closely (‘hands on’) with you to make sure you have the right level of support to help you achieve the results we believe are possible.

• Get A Steady Stream Of Customers! They won’t be doing the sales and marketing for you, but will be continually developing, improving and testing all our existing marketing strategies, and adding others to them to keep your business flourishing.

• Improve ‘The System’! They will also be continually working with us to improve and streamline the franchise system so we get the best possible results from everything we and you do.

Rob Parsons

Rob Parsons - Franchisee Support Advisor

Background:

• BSc. (Hons) Degree in Computer Science.
• Experienced Systems Analyst for large blue chip manufacturing company and retail bank.
• Successful Technical Director, with sales, marketing and recruitment experience for SMEs.
• A wealth of Project Management experience and Business Development experience at Board and Director level .

Mark Brodermann

Mark Brodermann - Franchisee Support Advisor

Background:

• Mark is a Business Studies graduate.
• He has 25 years senior management experience in a diverse range of industries.
• He worked in the Retail and leisure sector for 15 years and has extensive multisite experience.
• He transformed a niche global training consultancy.
• He also has experience in the healthcare and environmental sectors.

As you can see even though we have a very successful model we understand the importance of supporting you as much as we can.

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Why Choose the
“EasyMix Concrete”
Franchise Opportunity?

You Earn A Significant Sum Working From Your Own Depot: Your rewards at last reflect your efforts. You will achieve a good income in your first year, increasing substantially in subsequent years as your fleet expands.

Lower Upfront Investment: Through our special relationships with key suppliers we can offer you savings on major asset purchases, including the mobile batching plant(s). This result in a significantly lower initial capital investment than if you sourced your own equipment.

Discounted Prices: Through our advantageous bulk buying agreements you will not only save thousands of pounds on your start-up costs, but also when operating your business - you will receive significant savings on your daily consumables, such as aggregates and cement.

A Highly Profitable Revenue Stream: With our efficient processes and procedures, and through our innovative thinking we have a number of ways to optimise your business enabling you to enjoy high margins, keep your running costs to a minimum, and maximising your profitability.

Start-up and Asset Finance Arrangements: You will be investing in some significant assets, and we have some very competitive finance arrangements in place to help you secure funding.

Tangible Assets on Your Balance Sheet: This is not a “virtual” business, you will own a number of high value assets, with a long life span.

Growth Industry: You will be operating in a healthy and growing industry, where demand outstrips current supply; we often have to turn down work, because we simply don’t have enough capacity.

Embryonic Sector: Although you will be working in an established industry the use of mobile volumetric batching plants is in its infancy. This technology offers customers many advantages and benefits, and provides you with a large untapped future potential.

No Heavy Manual Work: As mentioned above you will be operating sophisticated machinery that takes all the effort out of producing concrete and screed.

No Long Haul Work: Most of the deliveries you will make will be within a 10 mile radius of your depot, and all of the work will be inside the borders of your exclusive Yellow Pages territory.

National agreements with Builders Merchants: A great way to generate sales is to sell your product and service through Builders Merchants. We have agreements in place to do this with national groups, and will extend these agreements into your territory.

Dynamic And Proven Approach: Our business format has been tried and tested in the real world – now is your chance to take advantage of that in your local area, and reap the rewards. With our proven systems we will show you how to run a highly efficient business; driving up and sustaining high profit margins. Your business will quickly gain a solid reputation for customer service, and customers will keep returning to you.

Successful Sales and Marketing Strategies: We have put together a suite of proven marketing strategies to generate a constant supply of high quality leads. This branding, marketing and PR will drive people to use your products and services.

First Class Customer Care: Through our Central Call Centre, and other simple but effective procedures we offer customers high levels of customer service, compared to the rest of our industry. It can’t be stressed how much our customers appreciate this, and the advantage it gives us over the competition.

An Ever Expanding Customer Base: Our market is large, and we are very competitive. We succeed because of our customer service levels, the benefits our mobile batching plants offer the customer, and our competitive prices. In short, our offer is so attractive to customers they keep coming back for more.

“Hands On” Training: You will receive a 5 day training course on how to operate and maintain all the equipment you will be using on a day-to-day basis. This will enable you to give your customers quality products (you will be able to prove to your customers that your products exceed the industry standards).

Business  Systems Training: You will also receive a 5 day business training course on how to manage your business effectively and efficiently; marketing and selling your products and services, recruiting and managing your staff, tracking your accounts and running your business.

You’re Never Alone: You get a support structure that ensures you’ll always have someone to turn to. Along with Central Office support for sales and technical advice, you will also have the support of a franchise development team.

Launch Support: You will receive full assistance with the setup and launch of your EasyMix Concrete Franchise. Help in finding a suitable site, with the minimum amount of hassle - we will help find the site for you. Proven expertise to overcome planning issues in designing your depot. Tried and tested processes to operate your depot. Assistance in setting up accounts with our preferred suppliers, and ordering your mobile batching plants & other equipment necessary for the successful launch of your business.

Continuous Operational Support: You will have day-to-day support from our Central Call Centre; they will handle all enquiries from your Yellow Pages advert, and other lead generation strategies. In addition you will receive technical support from our experienced team at the central depot.

Ongoing Management Support: You will receive business development and management support from the Franchise Development Team, who will develop your sales and marketing strategies, and help with your business growth and success. You will also benefit from the input of the franchisors.

Streamlined Work Procedures: You will benefit from a sophisticated, yet simple system, making your business as easy to manage and run as possible. The system will be where all your jobs are booked by the Central Call Centre. You will also use the system to book work in, and re-schedule jobs where necessary. The system will help you manage your stock, invoices, and accounts. It will also provide a suite of reports to help you analyse your business. We will be using the same system to monitor your progress, and help develop and grow your business.